Promotional campaign

I'm currently in the process of rolling out a big promotional campaign for my niche product, The Men's Grooming Handbook http://www.mensgroominghandbook.com/.

I have decided to sell my book through a distributor who partners with Amazon.com. After a bit more paperwork, The Men's Grooming Handbook will be available to a mass audience via the largest book seller on the internet. Besides the distributor, I will focus on article marketing to drive extra traffic to my site. The articles will be excerpts from my book, but will contain links to my website. The extra traffic should produce more direct sales.