Monday, April 7, 2008

Online Marketing

I had the opportunity to hear a presentation from the creators of ibreadcrumbs.com. The presentation discussed the importance of having a presence on the web and how the world is transitioning from old media to new media.

Old Media includes:

  • newspapers
  • magazines
  • radio
  • television

New Media includes:

  • Forums
  • Social networking (myspace, linkedin.com)
  • Online newsletters
  • Discussion forums
  • Podcasts

New media is allowing information to travel faster than ever. Reviews about a product are instantly known and shared on sites such as myspace.com. New media is allowing the world to operate on a global scale. Websites like elance.com allow users to outsource almost everything from virtual assistance to legal advice.

Entrepreneurs need to learn how to use new media for their advantage. By leveraging these media outlets, entrepreneurs will be able to reach global markets and get their messages out faster than ever.

1 comment:

GVL said...

Of all the web trends, I think that the social networks may have the most impact since they may replace traditional email as we know it.

John Bradley Jackson
Author: First, Best, or Different
www.firstbestordifferent.com